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I'm

Cara

van Coller.

UX/UI   RESEARCHER AND
STRATEGIST

Research and Data Driven Design are my main priorities when it comes to solving Unique User Problems for business needs. I started studying a commerce degree but soon fell involve with the IT subjects, this was how I found myself in a career in the tech industry. Since then I have my goal has been to understand how users interact with this online world and and most importantly, how we can make it a better place (for everyone).   

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 PROFESSIONAL

PROFESSIONAL 

 PROFESSIONAL

MY SKILLS AND EXPERTISE

USER RESEARCH

85%

WIREFRAMING & PROTOTYPING 

80%

PROJECT MANAGEMENT

80%

SKETCH & FIGMA

85%

HOTJAR & GA

75%

AGILE METHODS 

85%

HTML & CSS

60%

PORTFOLIO

PORTFOLIO

SNAPSHOTS OF MY LATEST WORK
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RESEARCH

Without this my work is meaningless, I discover user pain points and I make them go away. voila.

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STORYTELLING

Users are all unique, we tell their stories to understand when and why they need us. 

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DESIGN

Before UI gets involved I determine what goes where and why. We call this Wireframing.

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CONSULTING

Teams need UX to build better, cheaper and faster, this is where I come in, I do the dirty work before the devs can do their thing. 

EXPERIENCE

WHEN I DID WHAT, WHERE AND A LITTLE BIT OF HOW

2014-2017

University of Stellenbosch

Bcom in Marketing and Information Studies

I majored in marketing because I am naturally entrepreneurial and I was curious about why people buy things and how to influence that. I soon realised I cared more about users and making their experiences online as seamless as possible. I then took all the IT subjects I could. 

2019

ROAM 

Marketing Intern
I got an internship at a tech company, perfect environment to learn everything about their tech products and their panAfrican users and do as much research as possible. I managed the email team and coded emails based on user touchpoint flows. I created campaign strategies driven by data and user research I conducted. 

2019

ROAM 

Junior UX Designer
I was very passionate about getting my hands on more of the data and being able to use that to champion UX in the team. I created user flows, touch point analysis and was part of the research team travelling to Kenya to gather qualitative data from our users so that we could build better products for them. We ran usability tests and conducted interviews.  

2020 - NOW

RINGIER SA

UX/UI Research + Strategy

Today I am part of a team that works on international products that serve millions of users worldwide, I am striving to be an expert in research but I love being part of the innovative process of design and I actively work with product managers and developers to improve our user experiences across all touch points. 

EXPERIENCEO
CONTACT
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CONTACT

Let's chat, would love to answer your questions or have a conversation about any UX topic, I am a chatterbox by nature so fire away. Let me know if you would like share copy of resume.

caraforux@gmail.com

Tel: +27 798957622

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